Digital analytics for marketing /
| Autore principale: | |
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| Altri autori: | |
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
New York :
Routledge, Taylor & Francis Group,
c2018
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| Edizione: | First Edition. |
| Soggetti: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Sommario:
- Preface
- The evolution of digital analytics and the internet
- Search engines & the internet
- Social media history
- Digital analytics industry players
- Basic web analytics and web intelligence
- Advanced web analytics and web intelligence
- Understanding and working with third-party data
- An introduction to social media analytics
- Leveraging social media content and analytics
- Advanced text analytics & algorithms
- Geolocation analytics
- Social media actions analytics
- Social media hyperlink analytics
- Network analysis and social network mapping
- Mobile analytics
- Aligning digital media with business strategy
- Applying digital analytics to a social network.