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|a 2017016297
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|a 9781138190689 (pbk)
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|a 9781138190672 (hbk)
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|z 9781315640914 (ebk)
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|a DLC
|b eng
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|c DLC
|d BD-DhAAL
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|b S658 2017
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|a 658.8340285
|2 23
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| 100 |
1 |
|
|a Sponder, Marshall
|9 30694
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| 245 |
1 |
0 |
|a Digital analytics for marketing /
|c Marshall Sponder & Gohar F. Khan.
|
| 250 |
|
|
|a First Edition.
|
| 260 |
|
|
|a New York :
|b Routledge, Taylor & Francis Group,
|c c2018
|
| 263 |
|
|
|a 1709
|
| 300 |
|
|
|a xxv, 389 pages :
|b illustrations ;
|c 26 cm.
|
| 505 |
0 |
|
|a Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.
|
| 526 |
|
|
|a BBS
|
| 541 |
|
|
|a Parama
|e 34423
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| 650 |
|
0 |
|a Internet marketing.
|9 30695
|
| 650 |
|
0 |
|a Social media.
|9 30696
|
| 650 |
|
0 |
|a Business & finance.
|9 43339
|
| 700 |
1 |
|
|a Khan, Gohar F.
|9 30697
|
| 852 |
|
|
|a Ayesha Abed Library
|c General Stacks
|
| 942 |
|
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|2 ddc
|c BK
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| 952 |
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|d 2019-02-26
|e Parama
|g 2839.29
|l 3
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|o 658.8340285 SPO
|p 3010034423
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|s 2024-02-03
|t 1
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|w 2019-02-26
|y BK
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