Marketing and globalization /
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
New York :
Routledge,
c2019
|
| Soggetti: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Sommario:
- Globalization
- Internationalization
- Standardization and adaptation
- Geographic distance and psychic distance
- Cultural distance
- Administrative distance
- Economic and technological distances
- Bottom of the pyramid marketing
- Reverse innovation
- Mobile marketing
- Origin-based marketing
- Cause-related marketing.