Marketing and globalization /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
c2019
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Table of Contents:
- Globalization
- Internationalization
- Standardization and adaptation
- Geographic distance and psychic distance
- Cultural distance
- Administrative distance
- Economic and technological distances
- Bottom of the pyramid marketing
- Reverse innovation
- Mobile marketing
- Origin-based marketing
- Cause-related marketing.