Marketing and globalization /
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York :
Routledge,
c2019
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| Schlagworte: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Inhaltsangabe:
- Globalization
- Internationalization
- Standardization and adaptation
- Geographic distance and psychic distance
- Cultural distance
- Administrative distance
- Economic and technological distances
- Bottom of the pyramid marketing
- Reverse innovation
- Mobile marketing
- Origin-based marketing
- Cause-related marketing.