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|a 2018000432
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|a 9781138202344 (pbk.)
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|a 9781138202337 (hardback)
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|z 9781315474175 (ebook)
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|a DLC
|b eng
|e rda
|c DLC
|d BD-DhAAL
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|a pcc
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|b .D867 2018
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|a 658.84
|2 23
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| 100 |
1 |
|
|a Durand, Aurélia
|9 30795
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| 245 |
1 |
0 |
|a Marketing and globalization /
|c Aurélia Durand.
|
| 260 |
|
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|a New York :
|b Routledge,
|c c2019
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| 263 |
|
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|a 1806
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| 300 |
|
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|a xxiii, 571 pages :
|b illustrations ;
|c 23 cm
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Globalization -- Internationalization -- Standardization and adaptation -- Geographic distance and psychic distance -- Cultural distance -- Administrative distance -- Economic and technological distances -- Bottom of the pyramid marketing -- Reverse innovation -- Mobile marketing -- Origin-based marketing -- Cause-related marketing.
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| 526 |
|
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|a AAL
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| 541 |
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|a Parama
|e 34434
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| 650 |
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|a Marketing.
|9 30796
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| 650 |
|
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|a Marketing
|x Technological innovations.
|9 30797
|
| 650 |
|
0 |
|a Internet marketing.
|9 30798
|
| 650 |
|
0 |
|a Globalization
|x Economic aspects.
|9 30799
|
| 852 |
|
|
|a Ayesha Abed Library
|c General Stacks
|
| 942 |
|
|
|2 ddc
|c BK
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|d 2019-02-26
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|g 2839.29
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|p 3010034434
|r 2020-01-07
|s 2019-08-29
|t 1
|v 2839.29
|w 2019-02-26
|y BK
|