Integrated marketing communication : advertising and promotion in a digital world /
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
New York, NY :
Routledge,
c2018
|
| Materias: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Tabla de Contenidos:
- What is integrated marketing communications?
- Digital media environments
- IMC budgets and objectives
- Brand research and consumer insights
- Target audiences and segmentation
- Creative development
- Media planning methods
- Advertising campaigns
- Sales promotion strategies
- Brand visibility programs
- Public relations strategies
- The IMC plan.