Integrated marketing communication : advertising and promotion in a digital world /
| Hovedforfatter: | |
|---|---|
| Format: | Bog |
| Sprog: | English |
| Udgivet: |
New York, NY :
Routledge,
c2018
|
| Fag: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Indholdsfortegnelse:
- What is integrated marketing communications?
- Digital media environments
- IMC budgets and objectives
- Brand research and consumer insights
- Target audiences and segmentation
- Creative development
- Media planning methods
- Advertising campaigns
- Sales promotion strategies
- Brand visibility programs
- Public relations strategies
- The IMC plan.