Integrated marketing communication : advertising and promotion in a digital world /

Integrated marketing communication : advertising and promotion in a digital world /

Podrobná bibliografie
Hlavní autor:	Juska, Jerome M.
Médium:	Kniha
Jazyk:	English
Vydáno:	New York, NY : Routledge, c2018
Témata:	Internet advertising. Internet marketing. Business & finance.
Classic Catalogue:	View this record in Classic Catalogue

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Journal of Advertising

Advertising and promotion : an integrated marketing communications perspective /
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