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|a Juska, Jerome M.
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|a Integrated marketing communication :
|b advertising and promotion in a digital world /
|c Jerome M. Juska.
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|a New York, NY :
|b Routledge,
|c c2018
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|a 1708
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| 300 |
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|a xix, 230 pages :
|b illustrations ;
|c 23 cm
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0 |
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|a What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
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|a Internet advertising.
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|a Internet marketing.
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|a Business & finance.
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|a Ayesha Abed Library
|c General Stacks
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