Integrated marketing communication : advertising and promotion in a digital world /
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
Routledge,
c2018
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| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xix, 230 pages : illustrations ; 23 cm |
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| ISBN: | 9781138695443 (pbk) 9781138695436 (hbk) |