Juska, J. M. (2018). Integrated marketing communication: Advertising and promotion in a digital world. Routledge.
Citace podle Chicago (17th ed.)Juska, Jerome M. Integrated Marketing Communication: Advertising and Promotion in a Digital World. New York, NY: Routledge, 2018.
Citace podle MLA (8th ed.)Juska, Jerome M. Integrated Marketing Communication: Advertising and Promotion in a Digital World. Routledge, 2018.
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