International marketing : strategy development and implementation /

International marketing : strategy development and implementation /

Xehetasun bibliografikoak
Egile nagusia: Solberg, Carl Arthur
Formatua: Liburua
Hizkuntza:English
Argitaratua: Abingdon, Oxon ; New York, NY : Routledge, c2018.
Gaiak:
Marketing > Cross-cultural studies.
Marketing > Management.
Antzeko dokumentuak:Online version: International marketing
Classic Catalogue: View this record in Classic Catalogue
Deskribapena
Deskribapen fisikoa:xv, 401 pages : illustrations ; 25 cm.
Bibliografia:Includes bibliographical references and index.
ISBN:9781138738058 (pbk. : alk. paper)
9781138737389 (hardback : alk. paper)

Antzeko izenburuak