International marketing : strategy development and implementation /

Bibliographic Details
Main Author:	Solberg, Carl Arthur
Format:	Book
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, c2018.
Subjects:	Marketing > Cross-cultural studies. Marketing > Management.
Related Items:	Online version: International marketing
Classic Catalogue:	View this record in Classic Catalogue

Description
Physical Description:	xv, 401 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781138738058 (pbk. : alk. paper) 9781138737389 (hardback : alk. paper)

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