The business environment : a global perspective /
"In an uncertain economic environment with fast-paced changing cultures and contexts, today's organizations can seem a tricky and complex world to understand. The Business Environment - A Global Perspective endows students with a toolset for identifying, analysing and planning for external...
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| 其他作者: | , |
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Harlow, England ; New York :
Pearson,
2018.
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| 版: | Eighth edition. |
| 主題: | |
| Classic Catalogue: | View this record in Classic Catalogue |
書本目錄:
- Business organisations : the external environment
- Business organisations : the internal environment
- The global context of business
- The political environment
- The macroeconomic environment
- The demographic, social and cultural context
- The resource context : people, technology and natural resources
- The legal environment
- The ethical and ecological environment
- Legal structures
- Size structure of firms
- Industrial structure
- Government and business
- The market system
- Market structure
- International markets and trade
- Governments and markets
- Strategy and the changing environment.