The business environment : a global perspective /

"In an uncertain economic environment with fast-paced changing cultures and contexts, today's organizations can seem a tricky and complex world to understand. The Business Environment - A Global Perspective endows students with a toolset for identifying, analysing and planning for external...

תיאור מלא

מידע ביבליוגרפי
מחבר ראשי: Worthington, Ian, 1946-
מחברים אחרים: Britton, Chris, Thompson, Edward, 1986-
פורמט: ספר
שפה:English
יצא לאור: Harlow, England ; New York : Pearson, 2018.
מהדורה:Eighth edition.
נושאים:
Classic Catalogue: View this record in Classic Catalogue
תוכן הענינים:
  • Business organisations : the external environment
  • Business organisations : the internal environment
  • The global context of business
  • The political environment
  • The macroeconomic environment
  • The demographic, social and cultural context
  • The resource context : people, technology and natural resources
  • The legal environment
  • The ethical and ecological environment
  • Legal structures
  • Size structure of firms
  • Industrial structure
  • Government and business
  • The market system
  • Market structure
  • International markets and trade
  • Governments and markets
  • Strategy and the changing environment.