Getting started with business analytics : insightful decision-making /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boca Raton, FL :
CRC Press,
2016 [ reprinted ]
|
| Series: | Chapman & Hall/CRC machine learning & pattern recognition series
|
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Table of Contents:
- Introduction to Business Analytics The Paradigm Shift From Data to Insight From Business Intelligence to Business Analytics Levels of "Intelligence" The Business Analytics Cycle Objective Data Analytic Tools and Methods ImplementationGuiding Questions Requirements for Integrating Business Analytics Common Questions Data Mining and Data Analytics Data Mining in a Nutshell What Is Data Mining?Predictive Analytics Forecasting Optimization Simulation From Data Mining to Data Analytics Network Analytics Text Analytics Business Analytics Customer Analytics "Know Thy Customer" Targeting Customers Project Suggestions Social Analytics Customer Satisfaction Mining Online Buzz Project Suggestions Operational Analytics Inventory Management Marketing Optimization Predictive Maintenance Human Resources and Workforce Management Project Suggestions Bibliography