Logo modernism /

Logo modernism /

"Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Ja...

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Bibliographic Details
Other Authors: Müller, Jens 1982- (Designer), Wiedemann, Julius, Remington, R. Roger, Varea Riley, Isabel, Wulfekamp, Ursula, Fruhtrunk, Wolf
Format: Book
Language:English
Published: Köln : Taschen, c2018
Subjects:
Logotypes (Printing) > Pictorial works
Logos (Symbols) > Pictorial works
Trademarks > Pictorial works
Logotypes (Printing)
Logos (Symbols)
Commercial art
Advertising
Trademarks
Computer science
Pictorial works
Classic Catalogue: View this record in Classic Catalogue
Table of Contents:
  • Logo / Jens Müller
  • Viva modernism! / R. Roger Remington
  • Geometric. Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle
  • Effect. Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black
  • Typographic. A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words
  • Profiles. Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Sliwka ; Anton Stankowski.

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