Modern analysis of customer surveys : with applications using R /

This book introduces customer satisfaction surveys, with focus on the classical problems of analysing them, which include; missing values, outliers, sampling techniques, integration of different data sources, as well as modern and non-standard tools. Each chapter describes, in detail, a different te...

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書誌詳細
その他の著者: Kenett, Ron (編集者), Salini, Silvia (編集者)
フォーマット: 図書
言語:English
出版事項: Chichester : John Wiley & Sons, 2012.
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