Modern analysis of customer surveys : with applications using R /

Modern analysis of customer surveys : with applications using R /

This book introduces customer satisfaction surveys, with focus on the classical problems of analysing them, which include; missing values, outliers, sampling techniques, integration of different data sources, as well as modern and non-standard tools. Each chapter describes, in detail, a different te...

وصف كامل

التفاصيل البيبلوغرافية
مؤلفون آخرون: Kenett, Ron (المحرر), Salini, Silvia (المحرر)
التنسيق: كتاب
اللغة:English
منشور في: Chichester : John Wiley & Sons, 2012.
الموضوعات:
Consumer satisfaction > Research > Statistical methods.
Consumer satisfaction > Evaluation.
Consumers > Research > Statistical methods.
Consumers > Research > Data processing.
Sampling (Statistics) > Evaluation.
Surveys > Statistical methods.
Surveys > Data processing.
Classic Catalogue: View this record in Classic Catalogue
جدول المحتويات:
  • Front Matter
  • Basic aspects of Customer Satisfaction Survey Data Analysis. Standards and Classical Techniques in Data Analysis of Customer Satisfaction Surveys / Silvia Salini, Ron S Kenett
  • The ABC Annual Customer Satisfaction Survey / Ron S Kenett, Silvia Salini
  • Census and Sample Surveys / Giovanna Nicolini, Luciana Dalla Valle
  • Measurement Scales / Andrea Bonanomi, Gabriele Cantaluppi
  • Integrated Analysis / Silvia Biffignandi
  • Web Surveys / Roberto Furlan, Diego Martone
  • The Concept and Assessment of Customer Satisfaction / Irena Ograjen\208Dek, Iddo Gal
  • Missing Data and Imputation Methods / Alessandra Mattei, Fabrizia Mealli, Donald B Rubin
  • Outliers and Robustness for Ordinal Data / Marco Riani, Francesca Torti, Sergio Zani
  • Modern Techniques in Customer Satisfaction Survey Data Analysis. Statistical Inference for Causal Effects / Fabrizia Mealli, Barbara Pacini, Donald B Rubin
  • Bayesian Networks Applied to Customer Surveys / Ron S Kenett, Giovanni Perruca, Silvia Salini
  • Log-Linear Model Methods / Stephen E Fienberg, Daniel Manrique-Vallier
  • CUB Models: Statistical Methods and Empirical Evidence / Maria Iannario, Domenico Piccolo
  • The Rasch Model / Francesca De Battisti, Giovanna Nicolini, Silvia Salini
  • Tree-Based Methods and Decision Trees / Giuliano Galimberti, Gabriele Soffritti
  • PLS Models / Giuseppe Boari, Gabriele Cantaluppi
  • Nonlinear Principal Component Analysis / Pier Alda Ferrari, Alessandro Barbiero
  • Multidimensional Scaling / Nadia Solaro
  • Multilevel Models for Ordinal Data / Leonardo Grilli, Carla Rampichini
  • Quality Standards and Control Charts Applied to Customer Surveys / Ron S Kenett, Laura Deldossi, Diego Zappa
  • Fuzzy Methods and Satisfaction Indices / Sergio Zani, Maria Adele Milioli, Isabella Morlini
  • Appendix: An Introduction to R
  • Index.

مواد مشابهة