Modern analysis of customer surveys : with applications using R /

Modern analysis of customer surveys : with applications using R /

This book introduces customer satisfaction surveys, with focus on the classical problems of analysing them, which include; missing values, outliers, sampling techniques, integration of different data sources, as well as modern and non-standard tools. Each chapter describes, in detail, a different te...

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Detalhes bibliográficos
Outros Autores: Kenett, Ron (Editor), Salini, Silvia (Editor)
Formato: Livro
Idioma:English
Publicado em: Chichester : John Wiley & Sons, 2012.
Assuntos:
Consumer satisfaction > Research > Statistical methods.
Consumer satisfaction > Evaluation.
Consumers > Research > Statistical methods.
Consumers > Research > Data processing.
Sampling (Statistics) > Evaluation.
Surveys > Statistical methods.
Surveys > Data processing.
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