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02049nam a2200337 4500 |
| 001 |
31624 |
| 003 |
BD-DhAAL |
| 005 |
20170308124445.0 |
| 008 |
170306s2017 uk bo||| b||| 00| 0 eng d |
| 020 |
|
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|a 9781786357465
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| 040 |
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|a BD-DhAAL
|b BD-DhAAL
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|2 23
|a 658.80095
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| 245 |
1 |
0 |
|a Strategic marketing management in Asia :
|b case studies and lessons across industries /
|c edited by Syed Saad Andaleeb and Khalid Hasan.
|
| 250 |
|
|
|a 1st ed.
|
| 260 |
|
|
|a Bingley :
|b Emerald,
|c c2017
|
| 300 |
|
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|a xxxvi, 552 pages :
|b illustrations, maps ;
|c 23 cm.
|
| 500 |
|
|
|a Foreward by Jaideep Prabhu, endorsements by Jagdish Sheth, Kasturi Rangan and Abdul Mannan,
|
| 504 |
|
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|a Includes bibliographical references (p. 527-552)
|
| 526 |
|
|
|a AAL
|
| 541 |
|
|
|e 31624, 31625, 31626, 31627, 31628
|
| 650 |
0 |
|
|a Marketing
|z Asia
|x Management
|9 21058
|
| 700 |
1 |
|
|a Andaleeb, Dr. Syed Saad.
|9 21067
|
| 700 |
1 |
|
|a Hasan, Khalid.
|9 21068
|
| 852 |
|
|
|a Ayesha Abed Library
|c General Stacks
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