Strategic marketing management in Asia : case studies and lessons across industries /
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Bingley :
Emerald,
c2017
|
| Edition: | 1st ed. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Item Description: | Foreward by Jaideep Prabhu, endorsements by Jagdish Sheth, Kasturi Rangan and Abdul Mannan, |
|---|---|
| Physical Description: | xxxvi, 552 pages : illustrations, maps ; 23 cm. |
| Bibliography: | Includes bibliographical references (p. 527-552) |
| ISBN: | 9781786357465 |