Strategic marketing management in Asia : case studies and lessons across industries /
| 其他作者: | , |
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| 格式: | 图书 |
| 语言: | English |
| 出版: |
Bingley :
Emerald,
c2017
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| 版: | 1st ed. |
| 主题: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Item Description: | Foreward by Jaideep Prabhu, endorsements by Jagdish Sheth, Kasturi Rangan and Abdul Mannan, |
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| 实物描述: | xxxvi, 552 pages : illustrations, maps ; 23 cm. |
| 参考书目: | Includes bibliographical references (p. 527-552) |
| ISBN: | 9781786357465 |