Marketing research : methodological foundations /

书目详细资料
主要作者: Churchill, Gilbert A.
其他作者: Iacobucci, Dawn
格式: 图书
语言:English
出版: Australia ; Mason, OH : South-Western/Cengage Learning, c2010.
版:10th Ed.
主题:
Classic Catalogue: View this record in Classic Catalogue
实物特征
实物描述:xx, 604 p. : col. ill. ; 26 cm.
参考书目:Includes bibliographical references and indexes.
ISBN:9780324359954
0324359950
9781439081013 (student ed. with Qualtrics)
1439081018 (student ed. with Qualtrics)