Marketing research : methodological foundations /

Bibliografski detalji
Glavni autor: Churchill, Gilbert A.
Daljnji autori: Iacobucci, Dawn
Format: Knjiga
Jezik:English
Izdano: Australia ; Mason, OH : South-Western/Cengage Learning, c2010.
Izdanje:10th Ed.
Teme:
Classic Catalogue: View this record in Classic Catalogue
Opis
Opis:xx, 604 p. : col. ill. ; 26 cm.
Bibliografija:Includes bibliographical references and indexes.
ISBN:9780324359954
0324359950
9781439081013 (student ed. with Qualtrics)
1439081018 (student ed. with Qualtrics)