Marketing research : methodological foundations /
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
Australia ; Mason, OH :
South-Western/Cengage Learning,
c2010.
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| Édition: | 10th Ed. |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xx, 604 p. : col. ill. ; 26 cm. |
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| Bibliographie: | Includes bibliographical references and indexes. |
| ISBN: | 9780324359954 0324359950 9781439081013 (student ed. with Qualtrics) 1439081018 (student ed. with Qualtrics) |