Marketing research : methodological foundations /

Bibliographische Detailangaben
1. Verfasser: Churchill, Gilbert A.
Weitere Verfasser: Iacobucci, Dawn
Format: Buch
Sprache:English
Veröffentlicht: Australia ; Mason, OH : South-Western/Cengage Learning, c2010.
Ausgabe:10th Ed.
Schlagworte:
Classic Catalogue: View this record in Classic Catalogue
Beschreibung
Beschreibung:xx, 604 p. : col. ill. ; 26 cm.
Bibliographie:Includes bibliographical references and indexes.
ISBN:9780324359954
0324359950
9781439081013 (student ed. with Qualtrics)
1439081018 (student ed. with Qualtrics)