Marketing research : methodological foundations /

Manylion Llyfryddiaeth
Prif Awdur: Churchill, Gilbert A.
Awduron Eraill: Iacobucci, Dawn
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Australia ; Mason, OH : South-Western/Cengage Learning, c2010.
Rhifyn:10th Ed.
Pynciau:
Classic Catalogue: View this record in Classic Catalogue
Disgrifiad
Disgrifiad Corfforoll:xx, 604 p. : col. ill. ; 26 cm.
Llyfryddiaeth:Includes bibliographical references and indexes.
ISBN:9780324359954
0324359950
9781439081013 (student ed. with Qualtrics)
1439081018 (student ed. with Qualtrics)