Marketing research : methodological foundations /
| Hlavní autor: | |
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| Další autoři: | |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Australia ; Mason, OH :
South-Western/Cengage Learning,
c2010.
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| Vydání: | 10th Ed. |
| Témata: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Fyzický popis: | xx, 604 p. : col. ill. ; 26 cm. |
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| Bibliografie: | Includes bibliographical references and indexes. |
| ISBN: | 9780324359954 0324359950 9781439081013 (student ed. with Qualtrics) 1439081018 (student ed. with Qualtrics) |