Churchill, G. A., & Iacobucci, D. (2010). Marketing research: Methodological foundations (10th Ed.). South-Western/Cengage Learning.
Citação norma ChicagoChurchill, Gilbert A., and Dawn Iacobucci. Marketing Research: Methodological Foundations. 10th Ed. Australia ; Mason, OH: South-Western/Cengage Learning, 2010.
Citação norma MLAChurchill, Gilbert A., and Dawn Iacobucci. Marketing Research: Methodological Foundations. 10th Ed. South-Western/Cengage Learning, 2010.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.