Churchill, G. A., & Iacobucci, D. (2010). Marketing research: Methodological foundations (10th Ed.). South-Western/Cengage Learning.
Citación estilo ChicagoChurchill, Gilbert A., and Dawn Iacobucci. Marketing Research: Methodological Foundations. 10th Ed. Australia ; Mason, OH: South-Western/Cengage Learning, 2010.
Cita MLAChurchill, Gilbert A., and Dawn Iacobucci. Marketing Research: Methodological Foundations. 10th Ed. South-Western/Cengage Learning, 2010.
Warning: These citations may not always be 100% accurate.