Cita APA (7a ed.)

Churchill, G. A., & Iacobucci, D. (2010). Marketing research: Methodological foundations (10th Ed.). South-Western/Cengage Learning.

Cita Chicago Style (17a ed.)

Churchill, Gilbert A., y Dawn Iacobucci. Marketing Research: Methodological Foundations. 10th Ed. Australia ; Mason, OH: South-Western/Cengage Learning, 2010.

Cita MLA (8a ed.)

Churchill, Gilbert A., y Dawn Iacobucci. Marketing Research: Methodological Foundations. 10th Ed. South-Western/Cengage Learning, 2010.