Churchill, G. A., & Iacobucci, D. (2010). Marketing research: Methodological foundations (10th Ed.). South-Western/Cengage Learning.
Citace podle Chicago (17th ed.)Churchill, Gilbert A., a Dawn Iacobucci. Marketing Research: Methodological Foundations. 10th Ed. Australia ; Mason, OH: South-Western/Cengage Learning, 2010.
Citace podle MLA (8th ed.)Churchill, Gilbert A., a Dawn Iacobucci. Marketing Research: Methodological Foundations. 10th Ed. South-Western/Cengage Learning, 2010.
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