Cita APA (7th ed.)

Malhotra, N. K. (2016). Marketing research: An applied orientation (7th ed.). Pearson.

Cita Chicago (17th ed.)

Malhotra, Naresh K. Marketing Research: An Applied Orientation. 7th ed. Upper Saddle River, NJ ; Delhi: Pearson, 2016.

Cita MLA (8th ed.)

Malhotra, Naresh K. Marketing Research: An Applied Orientation. 7th ed. Pearson, 2016.