Marketing management /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Pearson,
2016 [Third impression 2017].
|
| Edition: | Fifteenth edition |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
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by Kotler, Philip
Published 2003
Published 2003
Various multi-media instructional aids, including a web site, are available to supplement the text.
Book
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