Marketing management /
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| Autres auteurs: | |
| Format: | Livre |
| Langue: | English |
| Publié: |
Boston :
Pearson,
2016 [Third impression 2017].
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| Édition: | Fifteenth edition |
| Sujets: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Description matérielle: | xxii, 692 pages,118 variously numbered pages : color illustrations ; 29 cm. |
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| ISBN: | 9789332557185 9780133856460 (student edition) |