APA citiranje

Kotler, P., & Keller, K. L. (2016). Marketing management (Fifteenth edition.). Pearson.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Kevin Lane Keller. Marketing Management. Fifteenth edition. Boston: Pearson, 2016.

MLA citiranje

Kotler, Philip, and Kevin Lane Keller. Marketing Management. Fifteenth edition. Pearson, 2016.