APA-viite (7. p.)

Kotler, P., & Keller, K. L. (2016). Marketing management (Fifteenth edition.). Pearson.

Chicago-viite (17. p.)

Kotler, Philip, ja Kevin Lane Keller. Marketing Management. Fifteenth edition. Boston: Pearson, 2016.

MLA-viite (8. p.)

Kotler, Philip, ja Kevin Lane Keller. Marketing Management. Fifteenth edition. Pearson, 2016.