Kotler, P., & Keller, K. L. (2016). Marketing management (Fifteenth edition.). Pearson.
Chicago Style aipamenaKotler, Philip, and Kevin Lane Keller. Marketing Management. Fifteenth edition. Boston: Pearson, 2016.
MLA aipamenaKotler, Philip, and Kevin Lane Keller. Marketing Management. Fifteenth edition. Pearson, 2016.
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