Cita APA (7a ed.)

Kotler, P., & Keller, K. L. (2016). Marketing management (Fifteenth edition.). Pearson.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management. Fifteenth edition. Boston: Pearson, 2016.

Cita MLA (8a ed.)

Kotler, Philip, y Kevin Lane Keller. Marketing Management. Fifteenth edition. Pearson, 2016.