Consumer behavior : buying, having, and being /
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Chennai ; Delhi :
Pearson,
2016
|
| Vydání: | Eleventh Edition. |
| Témata: | |
| Classic Catalogue: | View this record in Classic Catalogue |
Obsah:
- Buying, having, and being: an introduction to consumer behavior
- Decision making and consumver behavior
- Cultural influences on consumer decision making
- Consumer and social well-being
- Perception
- Learning and memory
- The self
- Attitudes and persuasion
- Group and situation effects on consumer behavior
- Consumer identity I: sex roles and subcultures
- Consumer identity II: social class and lifestyles
- Networked consumer behavior: word-of-mouth, social media and fashion.