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|2 23
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| 100 |
1 |
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|a Solomon, Michael R.
|9 19728
|
| 245 |
1 |
0 |
|a Consumer behavior :
|b buying, having, and being /
|c Michael R. Solomon, Saint Joseph's University.
|
| 250 |
|
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|a Eleventh Edition.
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| 264 |
|
1 |
|a Chennai ;
|a Delhi :
|b Pearson,
|c 2016
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| 300 |
|
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|a xxii, 582 pages :
|b illustrations ;
|c 29 cm
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| 504 |
|
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|a Includes bibliographical references and indexes.
|
| 505 |
0 |
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|a Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
|
| 650 |
|
0 |
|a Consumer behavior.
|9 19729
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| 650 |
|
0 |
|a Business & finance.
|9 43225
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| 942 |
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