Consumer behavior : buying, having, and being /
Auteur principal: | |
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Format: | Livre |
Langue: | English |
Publié: |
Chennai ; Delhi :
Pearson,
2016
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Édition: | Eleventh Edition. |
Sujets: | |
Classic Catalogue: | View this record in Classic Catalogue |
Description matérielle: | xxii, 582 pages : illustrations ; 29 cm |
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Bibliographie: | Includes bibliographical references and indexes. |
ISBN: | 9780133450897 9789332557468 0133450899 |