Consumer behavior : buying, having, and being /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chennai ; Delhi :
Pearson,
2016
|
| Edition: | Eleventh Edition. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxii, 582 pages : illustrations ; 29 cm |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9780133450897 9789332557468 0133450899 |