|
|
|
|
| LEADER |
03045nam a2200397 i 4500 |
| 001 |
31032 |
| 003 |
BD-DhAAL |
| 005 |
20160412114406.0 |
| 008 |
160412s2016 mau b 001 0 eng |
| 010 |
|
|
|a 2014035224
|
| 020 |
|
|
|a 1292092483
|
| 020 |
|
|
|a 9781292092485
|
| 020 |
|
|
|a 9780133795028 (alk. paper)
|
| 020 |
|
|
|a 0133795020 (alk. paper)
|
| 040 |
|
|
|a DLC
|b eng
|c DLC
|e rda
|d BD-DhAAL
|
| 050 |
0 |
0 |
|a HF5415
|b .K636 2015
|
| 082 |
0 |
0 |
|a 658.8
|2 23
|
| 999 |
|
|
|c 36730
|d 36730
|
| 999 |
|
|
|c 36730
|
| 100 |
1 |
|
|a Kotler, Philip.
|9 19084
|
| 245 |
1 |
0 |
|a Principles of marketing /
|c Philip Kotler, Northwestern University : Gary Armstrong, University of North Carolina.
|
| 250 |
|
|
|a Sixteenth edition.
|
| 264 |
|
1 |
|a Boston :
|b Pearson,
|c 2016
|
| 300 |
|
|
|a xxiv, 708 pages ;
|c 29 cm
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a Marketing : creating customer value and engagement -- Company and marketing strategy : partnering to build customer engagement, value, and relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Product, services, and brands : building customer value -- Developing new products and managing the product life cycle -- Pricing : understanding and capturing customer value -- Pricing strategies : additional considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- Direct, digital, mobile, and social media marketing -- Creating competitive advantage -- The global marketplace -- Sustainable marketing : social responsibility and ethics.
|
| 526 |
|
|
|a BBS
|
| 541 |
|
|
|e 31030
|
| 650 |
|
0 |
|a Marketing.
|9 19085
|
| 700 |
1 |
|
|a Armstrong, Gary
|q (Gary M.)
|9 19086
|
| 942 |
|
|
|2 ddc
|c BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_KOT
|7 0
|9 58754
|a BRACUL
|b BRACUL
|c GEN
|d 2016-04-12
|e Trim Education
|g 4475.00
|l 20
|m 114
|o 658.8 KOT
|p 3010031030
|q 2024-01-22
|r 2022-09-25
|s 2022-09-25
|t 1
|w 2016-04-12
|y BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_KOT
|7 0
|9 58755
|a PHR
|b PHR
|c GEN
|d 2016-04-12
|e Trim Education
|g 4475.00
|l 6
|m 38
|o 658.8 KOT
|p 3010031031
|r 2017-05-21
|s 2017-05-03
|t 2
|w 2016-04-12
|y BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_KOT
|7 0
|9 58756
|a BRACUL
|b BRACUL
|c GEN
|d 2016-04-12
|e Trim Education
|g 4475.00
|l 22
|m 155
|o 658.8 KOT
|p 3010031033
|r 2025-02-23
|s 2025-02-17
|t 4
|w 2016-04-12
|y BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_KOT
|7 0
|9 58757
|a BRACUL
|b BRACUL
|c GEN
|d 2016-04-12
|e Trim Education
|g 4475.00
|l 32
|m 171
|o 658.8 KOT
|p 3010031034
|q 2025-02-05
|r 2024-02-12
|s 2024-02-12
|t 5
|w 2016-04-12
|y BK
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_KOT
|7 0
|9 58758
|a BRACUL
|b BRACUL
|c GEN
|d 2016-04-12
|e Trim Education
|g 4475.00
|l 24
|m 182
|o 658.8 KOT
|p 3010031032
|q 2025-03-09
|r 2025-02-18
|s 2025-02-18
|t 3
|w 2016-04-12
|y BK
|