Principles of marketing /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Pearson,
2016
|
| Edition: | Sixteenth edition. |
| Subjects: | |
| Classic Catalogue: | View this record in Classic Catalogue |
| Physical Description: | xxiv, 708 pages ; 29 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1292092483 9781292092485 9780133795028 (alk. paper) 0133795020 (alk. paper) |