APA (7. basım) Alıntı

Kotler, P., & Armstrong, G. (2016). Principles of marketing (Sixteenth edition.). Pearson.

Chicago Style (17. basım) Atıf

Kotler, Philip, ve Gary Armstrong. Principles of Marketing. Sixteenth edition. Boston: Pearson, 2016.

MLA (8th ed.) Atıf

Kotler, Philip, ve Gary Armstrong. Principles of Marketing. Sixteenth edition. Pearson, 2016.