Cita APA

Kotler, P., & Armstrong, G. (2016). Principles of marketing (Sixteenth edition.). Pearson.

Citación estilo Chicago

Kotler, Philip, and Gary Armstrong. Principles of Marketing. Sixteenth edition. Boston: Pearson, 2016.

Cita MLA

Kotler, Philip, and Gary Armstrong. Principles of Marketing. Sixteenth edition. Pearson, 2016.

Warning: These citations may not always be 100% accurate.