Lua APA (7ú heag.)

Kotler, P., & Armstrong, G. (2016). Principles of marketing (Sixteenth edition.). Pearson.

Lua i Stíl Chicago (17ú heag.)

Kotler, Philip, agus Gary Armstrong. Principles of Marketing. Sixteenth edition. Boston: Pearson, 2016.

Lua MLA (8ú heag.)

Kotler, Philip, agus Gary Armstrong. Principles of Marketing. Sixteenth edition. Pearson, 2016.

Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.