Cita APA (7a ed.)

Kotler, P., & Armstrong, G. (2016). Principles of marketing (Sixteenth edition.). Pearson.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. Sixteenth edition. Boston: Pearson, 2016.

Cita MLA (8a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. Sixteenth edition. Pearson, 2016.