APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (2016). Principles of marketing (Sixteenth edition.). Pearson.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. Sixteenth edition. Boston: Pearson, 2016.

MLA (8th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. Sixteenth edition. Pearson, 2016.

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